For the past 8 years I've been lucky enough to experiment in various avenues of design including branding, packaging, interactive media and UI/UX. Regardless of the medium, I find process is the only way to find a solution for any design challenge. Without process, all that is left are temporary fixes and cheap solutions.
As a designer, I live for the moment when you know you have exceeded someone's expectations, when you've created something that resonates with the viewer long after the moment passes. To me, that is the purpose for design.